50 Inch | BRAVIA 3 | 4K HDR Processor X1™ | 4K Ultra HD | Smart TV (Google TV)
K50S38B.UKA
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50 Inch | BRAVIA 3 | 4K HDR Processor X1™ | 4K Ultra HD | Smart TV (Google TV)

Smart and easy for effortless everyday fun.

K50S38B.UKA

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Sony HTA3000 WBW TV

Save £100 on the HTA3000 Soundbar When Bought With Any Sony TV
360 Spatial Sound Mapping Dolby Atmos® / DTS:X® 3.1ch Soundbar | HT-A3000
£313.00
£599.00
Offer valid from 1st January until 3rd February 2026.

Sony HTA8000 WBW TV

Save £200 on the HTA8000 Soundbar When Bought With Any Sony TV
BRAVIA Theatre Bar 8 | Single Soundbar | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X®
£500.00
£999.00
Offer valid from 1st January until 3rd February 2026.

Sony HTA9000 WBW TV

Save £300 on the HTA9000 Soundbar When Bought With Any Sony TV
BRAVIA Theatre Bar 9 | Flagship Single Soundbar | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X®
£600.00
£1,399.00
Offer valid from 1st January until 3rd February 2026.

Sony HTA9M2 WBW TV

Save £500 On The HTA9M2 Theatre Quad When Bought With Any Sony TV
BRAVIA Theatre Quad | Flagship Home Theatre System | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X®
£1,301.00
£2,499.00
Offer valid from 1st January until 3rd February 2026.

Sony HTAN7 WBW TV

Save £70 on the HTAN7 Soundbar When Bought With Any Sony TV
BRAVIA Theatre U | Wireless Neckband Speaker | Dolby Atmos®
£209.00
£279.00
Offer valid from 1st January until 31st March 2026.

Sony HTB600 WBW TV

Save £50 on the HTBD60 Soundbar When Bought With Any Sony TV
BRAVIA Theatre Bar 6 | 3.1.2ch Soundbar with powerful wireless subwoofer | Dolby Atmos®/DTS:X®
£300.00
£499.00
Save £50 on the HTB600 Soundbar When Bought With Any Sony TV
BRAVIA Theatre Bar 6 | 3.1.2ch Soundbar with powerful wireless subwoofer | Dolby Atmos®/DTS:X®
£300.00
£499.00
Offer valid from 1st January until 3rd February 2026.

Sony HTS60 WBW TV

Save £100 on the HTS60 Soundbar When Bought With Any Sony TV
BRAVIA Theatre System 6 | 5.1ch Home Theatre System | 1000 W total power output | Dolby Atmos®/DTS:X®
£369.00
£549.00
Offer valid from 1st January until 31st March 2026.
There are 8 special offers available for this product.
Peace of mind for 5 years with your new Sony TV. Terms and Conditions apply.
Save £70 on the HTAN7 Soundbar When Bought With Any Sony TV
Save £100 on the HTS60 Soundbar When Bought With Any Sony TV

4K Google TV with 4K HDR Processor X1™, Triluminos Pro™, 4K X-Reality™ PRO, X-Balanced Speaker™, Dolby Atmos®, gaming features and Flush Surface design.

  • EVERYTHING YOU STREAM. ALL ON ONE SCREEN.: Google TV™* (*Google TV is the name of this device’s software experience and a trademark of Google LLC.)
  • BILLIONS OF COLOURS: Triluminos Pro™
  • RICH BASS SOUND: X-balanced Speaker™
  • MINIMISED BEZEL: Flush Surface
  • LEVEL UP YOUR GAMING: Game Menu
Available in multiple screen sizes
Delivery Available View delivery options...
First Look
First Look

July 2025

FEATURES

Movies come alive at home


BRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.

Everything you stream. All on one screen.


Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.[FN|Some apps, contents and/or features may not be available in all countries. Subject to availability.][FN|User must connect to a Google Account to use certain advertised features.][FN|Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.]

Over 10,000 apps and games, straight to your TV[FN|Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. The service availability changes in regions and countries.][FN|Netflix and the Netflix logo are registered trademarks of Netflix Inc.][FN|All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.][FN|CRUNCHYROLL and the Crunchyroll logo are trademarks of Crunchyroll, LLC and are used with permission.]


Over 10,000 apps and games, straight to your TV[FN|Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. The service availability changes in regions and countries.][FN|Netflix and the Netflix logo are registered trademarks of Netflix Inc.][FN|All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.][FN|CRUNCHYROLL and the Crunchyroll logo are trademarks of Crunchyroll, LLC and are used with permission.]


Over 10,000 apps and games, straight to your TV[FN|Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. The service availability changes in regions and countries.][FN|Netflix and the Netflix logo are registered trademarks of Netflix Inc.][FN|All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.][FN|CRUNCHYROLL and the Crunchyroll logo are trademarks of Crunchyroll, LLC and are used with permission.]


Over 10,000 apps and games, straight to your TV[FN|Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. The service availability changes in regions and countries.][FN|Netflix and the Netflix logo are registered trademarks of Netflix Inc.][FN|All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.][FN|CRUNCHYROLL and the Crunchyroll logo are trademarks of Crunchyroll, LLC and are used with permission.]


Bring the cinematic experience home, enjoy movies included with BRAVIA™


Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases.    Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.[FN|Time period that streaming is available for depends on model.][FN|Number of credits differs depending on model.][FN|https://www.sony.net/bravia-core][FN|© 2023 Sony Pictures Animation Inc. All Rights Reserved.][FN|Feature availability depends on regions and countries.]

Bring the cinematic experience home, enjoy movies included with BRAVIA™


Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases.    Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.[FN|Time period that streaming is available for depends on model.][FN|Number of credits differs depending on model.][FN|https://www.sony.net/bravia-core][FN|© 2023 Sony Pictures Animation Inc. All Rights Reserved.][FN|Feature availability depends on regions and countries.][FN|SONY PICTURES CORE is available in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates.]

Just use your voice to control your TV with help from Google Assistant


Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google" to get started.[FN|User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.][FN|Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.][FN|Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.][FN|Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.][FN|Features will be available via a future firmware update.]

Do more on your TV with your voice with Google Assistant


Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just press the Google Assistant button on your remote to get started.[FN|User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.][FN|Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.][FN|Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.][FN|Feature, searching by genre, will be available via a future firmware update.][FN|Remote design and specification differ depending on country/region.][FN|Remote design and specification differ depending on region and country]

Just say what you want to see


Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies". Just say “Hey Google" to get started.[FN|User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.][FN|Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.][FN|Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.]

Say what you want to see


Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies". Press the voice button on your remote to get started.[FN|User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.][FN|Google TV is the name of this device's software experience and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC.][FN|Remote design and specification differ depending on country/region.][FN|Remote design and specification differ depending on region and country]

Connect with your Alexa


Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Google TV™. Amazon account required. Subscriptions may be required to access certain content.
][FN|Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Please refer to product page for service availability of each product.]

Chromecast built-in™


Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.[FN|Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.][FN|Casting optimised for selected services only.]

Compatible with Apple AirPlay 2


Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.[FN|To use Apple AirPlay and Apple Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.][FN|Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc., registered in the U.S. and other countries and regions.][FN|Feature may be available via a future firmware update.]

Ask Siri to control your TV with just your voice


Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.[FN|Apple, Apple Home, AirPlay and Siri are trademarks of Apple Inc., registered in the U.S. and other countries and regions.][FN|To use Apple AirPlay and Apple Home with this TV, the latest version of iOS, iPadOS, or macOS is recommended.][FN|Feature may be available via a future firmware update.]

Apple Fitness+. Now on BRAVIA.


Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.[FN|Feature availability depends on regions and countries.][FN|Feature may be available via a future firmware update.]

Video chat on a bigger screen


Catch up with friends and family on a bigger screen when you pair your TV with webcam.[FN|All third party apps, network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network.][FN|Google Meet is a trademark of Google LLC. Downloading Google Meet to your BRAVIA TV is required.][FN|Supported apps required. App availability varies by region and device.][FN|A camera is required for video chat. Camera sold separately. See compatible cameras here: https://www.sony.net/camera-support][FN|Zoom feature will be available via a future firmware update.]

Eco Remote. Easy to clean and use.[FN|Made with recycled materials]


Controls everything. Our compact Eco Remote uses approximately 80[FN|Based on Sony calculation] recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.[FN|Remote design and specification differ depending on country/region.][FN|Clean exterior surfaces gently with a dry, clean cloth or household disinfectant wipe (such as Clorox Disinfecting Wipes). Do not spray disinfectant directly on the remote.][FN|Controllable device and feature depends on region, country and device.]

Real-world colours in every shade and hue


See life’s true colours, vivid and bright. Triluminos Pro™ reproduces over a billion of them with enhanced saturation and hue for natural shades.

Beautifully clear pictures, whatever you’re watching


Watch old favourites in close to 4K quality. Our 4K X-Reality™ PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

Fast-moving action. Clearer and smoother.


Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

Brightness optimised, tuned to your room


Whether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

Never compromise sound clarity


Whether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

Uniquely shaped for clearer sound and deeper bass


Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

Room-filling, Dolby Atmos® sound


Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos® draws you in deeper for truly atmospheric entertainment.[FN|Dolby Vision and Atmos content compatible with streaming services or compatible content device connected via HDMI input (sold separately).]

Stylish look. Everyday fun.


Your eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.

Flush Surface. Enthralling viewing.


Form and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.

Slim Wedged Stand


Complements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.[FN|75" and 85" inches will be "Slim Blade Stand".]

Jaw-dropping graphics. Immersive soundscapes. Game on.


Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.[FN|PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.][FN|© 2024 MARVEL © 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.]

Jaw-dropping graphics. Immersive soundscapes. Game on.


Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.[FN|PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.][FN|© 2024 MARVEL © 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.]

Jaw-dropping graphics. Immersive soundscapes. Game on.


Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.[FN|PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.][FN|© 2024 MARVEL © 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.]

Jaw-dropping graphics. Immersive soundscapes. Game on.


Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.[FN|PS5® system sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.][FN|© 2024 MARVEL © 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.]

Auto HDR Tone Mapping


Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.[FN|Screen images simulated.][FN|©2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital logo”, “Gran Turismo” and “GT” are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.][FN|“PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.]

Auto Genre Picture Mode


BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.[FN|Screen images simulated.][FN|This function works when Auto Picture Mode is ON.]

Stream PlayStation® games to your BRAVIA


Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.[FN|A PS4™ or PS5® console is required to stream your games to other devices. PS Remote Play can be used with a mobile data connection or Wi-Fi. Broadband internet with at least 5Mbps is required. For a better PS Remote Play experience, a high-speed connection of at least 15Mbps is recommended using either Wi-Fi or mobile data connection.][FN|Titles that require a VR headset (PlayStation®VR or PlayStation®VR2) or additional peripherals (other than a DUALSHOCK®4, DualSense™, or DualSense Edge™ wireless controller) are not compatible with PS Remote Play.]

One place for all your game settings


Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.[FN|The UI Image is simulated. For illustrative purposes only. Actual UI may be different.][FN|Available functions may vary depending on model, region, or country.][FN|©2024 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.]

One place for all your game settings


Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.[FN|The UI Image is simulated. For illustrative purposes only. Actual UI may be different.][FN|Available functions may vary depending on model, region, or country.][FN|©2024 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.]

One place for all your game settings


Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.[FN|The UI Image is simulated. For illustrative purposes only. Actual UI may be different.][FN|Available functions may vary depending on model, region, or country.][FN|©2024 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.]

One place for all your game settings


Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.[FN|The UI Image is simulated. For illustrative purposes only. Actual UI may be different.][FN|Available functions may vary depending on model, region, or country.][FN|©2024 Sony Interactive Entertainment LLC. God of War is a registered trademark of Sony Interactive Entertainment LLC and related companies in the U.S. and other countries.]

Dolby Vision® for gaming. Supported.


This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1


With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.[FN|Game supporting 4K/120fps required.][FN|The latest system software update on PS5 consoles is required for VRR to be available.][FN|Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you’re playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.]

Auto Low Latency Mode (ALLM)[FN|The game image is simulated, and not an actual game.]


With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.[FN|Game supporting 4K/120fps required.][FN|The latest system software update on PS5 consoles is required for VRR to be available.][FN|Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you’re playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.]

Love the planet, smart for all


BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

Balancing environment and entertainment


Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Aiming to achieve a smaller footprint


Our Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.

Optimising brightness and power consumption


Save power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.

All your eco in one place


Easily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.

Made with recycled plastic


Designed to be sustainable. Our compact Eco Remote[FN|Made with recycled materials] uses approximately 80[FN|Based on Sony calculation] recycled plastic.[FN|Remote design and specification differ depending on region and country]

Less virgin plastic, more recycled


Environment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.[FN|The recycled material may not be used for parts depending on the time of production.][FN|This TV uses approximately 10% recycled material.][FN|The ratio and part of recycled material usage may vary by size, region and country. ]

Less packaging. Less CO2.


Our packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.[FN|Compared to FY18 models. The ratio may vary by model and size.]

Accessibility for all, whatever your needs


Technology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.

Initiatives at Sony


Sony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.

Talkback and text magnification functions


Talkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.[FN|"Talkback" and "Text Magnification" functions are in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.][FN|"Text Magnification" function is available only for some applications.][FN|"Talkback" and "Text Magnification" functions are available only for focus points.]

Hands-free operation, including video searches


Users of BRAVIA with Google Assistant built-in can simply say "OK Google" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.[FN|You will need an Internet connection to use the voice search function and applications. Depending on which model you use, you may have to log into a Google Account. You may also need to sign up or become a subscriber to use some applications.][FN|Google, Google TV, YouTube and Android TV are trademarks of Google LLC.][FN|Some apps, contents and/or features may not be available in all locations. Subject to availability.][FN|User must connect to a Google Account to use certain advertised features.][FN|The feature availability depends on model, region and country.]

Accessible for all


To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.[FN|QR Code is a registered trademark of DENSO WAVE INCORPORATED in Japan and in other countries/regions.]

Colour inversion


Invert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.

Accessibility shortcut


Accessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.

Menu timeout function


Menu timeout can be used to extend the display time of a notification.

Subtitle


Closed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.

Volume preset. No more loud surprises.


The Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.

Information on security updates


Where a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.

Information on security updates


Where a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.

SPECIFICATIONS

Model year
Model year
2025
Dimensions and Weight
Screen Size (inch, measured diagonally)
50" (49.5")
Dimensions & Weight
SCREEN SIZE (INCH, MEASURED DIAGONALLY)
50" (49.5")
Screen Size (cm, measured diagonally)
126 cm
SCREEN SIZE (CM, MEASURED DIAGONALLY)
126 cm
Dimension of TV without Stand (W x H x D)
Approx. 111.9 x 64.9 x 7.0 cm
DIMENSION OF TV WITHOUT STAND (W X H X D)
Approx. 111.9 x 64.9 x 7.0 cm
TV WITH STAND (OUTSIDE) (W x H x D)
Approx. 111.9 x 71.4 x 26.7 cm
TV WITH STAND (OUTSIDE) (W x H x D)
Approx. 111.9 x 71.4 x 26.7 cm
DIMENSION OF STAND (INSIDE/OUTSIDE) (W X H X D)
Approx. 71.5 x 6.6 x 26.7 cm
DIMENSION OF STAND (INSIDE/OUTSIDE) (W X H X D)
Approx. 71.5 x 6.6 x 26.7 cm
Dimension of Package Carton (W x H x D)
Approx. 122.5 x 78.2 x 14.1 cm;Approx. 124.0 x 78.2 x 14.1 cm(ISTA packaging)
Dimension of Package Carton (W x H x D)
Approx. 122.5 x 78.2 x 14.1 cm;Approx. 124.0 x 78.2 x 14.1 cm(ISTA packaging)
STAND WIDTH (OUTSIDE)
Approx. 71.5 cm
STAND WIDTH (OUTSIDE)
Approx. 71.5 cm
VESA® Hole Pitch(W x H)
20.0 x 20.0 cm
VESA® Hole Pitch(W x H)
20.0 x 20.0 cm
Weight of TV without Stand
Approx. 12.1 kg
Weight of TV without Stand
Approx. 12.1 kg
TV WITH STAND (WEIGHT)
Approx. 12.3 kg
TV WITH STAND (WEIGHT)
Approx. 12.3 kg
Weight of Package Carton (Gross)
Approx. 17 kg
Weight of Package Carton (Gross)
Approx. 17 kg
Connectivity
Wi-Fi Standard
Wi-Fi Certified 802.11Wi-Fi 6E
WI-FI FREQUENCY
2.4GHz / 5GHz / 6GHz
LAN INPUTS
1(Side)
Bluetooth profile support
Version 5.3, HID (mouse / keyboard connectivity) / HOGP (Low Energy device connectivity) / SPP(Serial Port Profile) / A2DP (stereo audio) / AVRCP (AV remote control)
CHROMECAST BUILT-IN
Yes
APPLE AIRPLAY
Yes
APPLE HOMEKIT
Yes
RF (Terrestrial/Cable) Connection Input(s)
1(Side)
IF (SATELLITE) INPUT(S)
1(Side)
Component Video (Y/Pb/Pr) Input(s)
No
Composite Video Input(s)
No
RS-232C Input(s)
No
HDMI inputs total
4(Side)
HDCP
HDCP2.3(for HDMI™1 / 2 / 3 / 4)
BRAVIA SYNC (INCLUDING HDMI-CEC)
No
Features specified in HDMI2.1
eARC / ALLM
HDMI Audio Return Channel (ARC)
Yes (eARC / ARC)
Variable Refresh Rate (VRR)
-
Auto Low Latency Mode (ALLM)
Yes (for HDMI™1 / 2 / 3 / 4)
Digital Audio Output(s)
1(Side)
Headphone Output(s)
-
Audio Output(s)
-
Subwoofer Output(s)
-
USB ports
2(Side)
USB HDD Recording
Yes(1Rec)(Except Italy)
USB drive format support
FAT16 / FAT32 / NTFS
USB playback codecs
MPEG1:MPEG1 / MPEG2 PS:MPEG2 / MPEG2 TS(HDV, AVCHD):MPEG2, MPEG4, AVC, AVS, HEVC / MP4(XAVC S):AVC, MPEG4, HEVC, AV1, VP8, WMV, MotionJpeg, / AVI:MotionJpeg, HEVC, MPEG4, WMV, AVC, VP8 / ASF(WMV) / MOV:AVC, HEVC, MPEG4, WMV / MKV:AVC, MPEG4, VP8, HEVC, VP9, WMV, AV1, 3GPP:MPEG4, AVC, HEVC, MPEG2, WMV, VP8, AV1 / MP3 / ASF(WMA) / LPCM / WAV / MP4AAC / FLAC / JPEG / WEBM:AV1, VP9 / AC4 / ogg / AAC
Picture (Panel)
Display type
LCD
Backlight type
Direct LED
Backlight dimming type
Frame Dimming
Display resolution
3840 x 2160
Display resolution (H x V, pixels)
3840 x 2160
PANEL REFRESH RATE
50Hz
Viewing Angle (X-Wide Angle)
-
ANTI REFLECTION (X-ANTI REFLECTION)
-
Picture (processing)
PROCESSOR
4K HDR Processor X1™
Picture processor
4K HDR Processor X1™
Contrast enhancement
Dynamic Contrast Enhancer
Colour enhancement
TRILUMINOS PRO™Live Colour™ Technology
Clarity enhancement
4K X-Reality™ PRO
MOTION ENHANCEMENT
Motionflow™ XR 200 / 240Hz (Native 50 / 60Hz)
Motion enhancer (Native Hz)
Motionflow™ XR 200 / 240Hz (Native 50 / 60Hz)
HDR (High Dynamic Range) compatibility
Yes(HDR10, HLG, Dolby Vision)
Video signal support
HDMI™ signal :4096x2160p(24, 50, 60Hz), 3840x2160p(24, 25, 30, 50, 60Hz), 1080p(24, 30, 50, 60Hz), 1080i(50, 60Hz), 720p(30, 50, 60Hz), 720 / 24p, 576p, 480p
Picture modes
Vivid, Standard, Cinema, Game, Professional, Graphics, Photo, Dolby Vision (Vivid / Bright / Dark / Game)
SENSOR
Light
HDMI PC INPUT SIGNAL FORMAT
640x480(31.5kHz, 60Hz), 800x600(37.9kHz, 60Hz), 1024x768(48.4kHz, 60Hz), 1280x1024(64.0kHz, 60Hz), 1152x864(67.5kHz, 75Hz), 1600x900(55.9kHz, 60Hz), 1680x1050(65.3kHz, 60Hz), 1920x1080(67.5kHz, 60Hz), 3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)
Sound (Speakers and Amplifier)
Audio Power Output
10W + 10W
Sound (Speakers & Amplifier)
Audio Power Output
10W + 10W
Speaker Type
Bass Reflex SpeakerX-Balanced Speaker
Speaker Type
Bass Reflex SpeakerX-Balanced Speaker
Speaker Configuration
Full Range (Bass Reflex) x 2
Speaker Configuration
Full Range (Bass Reflex) x 2
Sound (Processing)
Dolby audio format support
Dolby™ Audio, Dolby™ Atmos
DTS audio format support
DTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS:X
VOICE ZOOM
-
Sound modes
-
Camera
Camera
-
CAMERA FUNCTION
-
Software
Operating System
Android TV™
SMART TV
Google TV™
On-board Storage (GB)
16GB
Display Language
AFRIKAANS, ARABIC, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, PER, FINNISH, FRENCH, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ITALIAN, HEBREW, KAZAKH, KANNADA, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MARATHI, MAY, NOB, NLD, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU, SWAHILI, VIETNAMESE, TAMIL , TELUGU, THAI, TURKISH, UKRAINIAN, TGL
Text Input Language
ARABIC / ENGLISH / FINNISH / FRENCH / GERMAN / HEBREW / HINDI / ITALIAN / JAPANESE / KOR / NORWEGIAN / PER / PORTUGUESE / RUSSIAN / SPANISH / THAI / VIETNAMESE / SIMPLIFIED CHINESE / TRADITIONAL CHINESE
ECO DASHBOARD
Yes
Voice Search
(Voice Search)Yes / (Built-in Mic)Yes
BUILT-IN MIC SWITCH
Yes(Center)
Electronic Program Guide (EPG)
Yes
CONTROL MENU
Yes
Internet Browser
-
Application Store
Yes (Google Play Store)
On/Off Timer
Yes
Sleep Timer
Yes
Teletext
Yes
Auto Calibration with CalMAN®
-
SONY PICTURES CORE
5 credits / 12 months;5 credits / 12 months + 5 credits(K50S38B.UKA)
Features for ?PlayStation®5
Auto HDR Tone Mapping
Yes
Auto Genre Picture Mode
Yes
Auto HDR Tone Mapping
Yes
Auto Genre Picture Mode
Yes
Power & Energy Saving
SCREEN SIZE (CM, MEASURED DIAGONALLY)
126 cm
Power and Energy saving
Screen Size (cm, measured diagonally)
126 cm
Screen Size (inch, measured diagonally)
50" (49.5")
SCREEN SIZE (CM, MEASURED DIAGONALLY)
126 cm
Screen Size (inch, measured diagonally)
50" (49.5")
ANNUAL ENERGY CONSUMPTION*
60 kWh / 1000h
Screen Size (inch, measured diagonally)
50" (49.5")
Annual Energy Consumption*
60 kWh / 1000h
POWER CONSUMPTION (STANDBY MODE)
0.50 W
Power Consumption (in standby)
0.50 W
POWER CONSUMPTION (STANDBY MODE)
0.50 W
ANNUAL ENERGY CONSUMPTION*
60 kWh / 1000h
POWER CONSUMPTION (NETWORKED STANDBY MODE)
2.00W(Wi-Fi) / 2.00W(LAN) / 0.50W(CEC)
POWER CONSUMPTION (NETWORKED STANDBY MODE)
2.00W(Wi-Fi) / 2.00W(LAN) / 0.50W(CEC)
POWER CONSUMPTION (STANDBY MODE)
0.50 W
Presence of lead
-
POWER CONSUMPTION (NETWORKED STANDBY MODE)
2.00W(Wi-Fi) / 2.00W(LAN) / 0.50W(CEC)
Presence of lead
-
Presence of lead
-
Mercury content(mg)
0.0 mg
Mercury content(mg)
0.0 mg
Power Consumption (On Mode) for Energy Star
-
Mercury content(mg)
0.0 mg
Power Consumption (On Mode) for Energy Star
-
Power Consumption (On Mode) for Energy Star
-
Power Consumption (Standby Mode) for Energy Star
-
Power Consumption (Standby Mode) for Energy Star
-
Energy Star® compliant
-
Energy Star® compliant
-
Power Consumption (Standby Mode) for Energy Star
-
Power Requirements (voltage/frequency)
50 Hz220 V - 240 V AC
Power Requirements (voltage/frequency)
50 Hz220 V - 240 V AC
Energy Star® compliant
-
Power Saving Mode / Back Light Off Mode
Yes
Power Requirements (voltage/frequency)
50 Hz220 V - 240 V AC
Power Saving Mode / Back Light Off Mode
Yes
Dynamic Backlight Control
Yes
Dynamic Backlight Control
Yes
Power Saving Mode / Back Light Off Mode
Yes
Dynamic Backlight Control
Yes
Design
BEZEL DESIGN
Flush Surface
BEZEL COLOR
Black
BEZEL DESIGN
Flush Surface
Stand design
Slim Wedged Stand
BEZEL COLOR
Black
STAND COLOR
Black
Stand design
Slim Wedged Stand
STAND COLOR
Black
STAND POSITION
1way position (Outside)
STAND POSITION
1way position (Outside)
REMOTE CONTROL
IR Remote;Standard Remote
REMOTE CONTROL
IR Remote;Standard Remote
Built-in Tuner
Number of Tuners (Terrestrial/Cable)
1(Digital / Analog)
Number of Tuners (Sat)
1
Number of Tuners (Terrestrial/Cable)
1(Digital / Analog)
Number of Tuners (Sat)
1
TV System (Analog)
B / G, D / K
TV System (Analog)
B / G, D / K
Tuner Channel Coverage (Analog)
45.25MHz-863.25MHz(Depend on country / region selection)
TV System (Digital Terrestrial)
DVB-T / T2
Tuner Channel Coverage (Analog)
45.25MHz-863.25MHz(Depend on country / region selection)
TV System (Digital Terrestrial)
DVB-T / T2
Tuner Channel Coverage (Digital Terrestrial)
VHF / UHF(Depend on country / region selection)
Tuner Channel Coverage (Digital Terrestrial)
VHF / UHF(Depend on country / region selection)
TV System (Digital Cable)
DVB-C
Tuner Channel Coverage (Digital Cable)
VHF / UHF / cable(Depend on country / region selection)
TV System (Digital Cable)
DVB-C
TV System (Digital Sat)
DVB-S / S2
Tuner Channel Coverage (Digital Cable)
VHF / UHF / cable(Depend on country / region selection)
TV System (Digital Sat)
DVB-S / S2
Tuner Channel Coverage (Digital Sat)
Intermediate Frequency 950-2150MHz
CI+
Yes
Tuner Channel Coverage (Digital Sat)
Intermediate Frequency 950-2150MHz
CI+
Yes
Accessibility
Screen Reader
Yes
Screen Reader
Yes
Audio Description (Audio key)
Yes
Audio Description (Audio key)
Yes
COLOUR INVERSION
Yes
Closed Caption
Subtitle
COLOUR INVERSION
Yes
Closed Caption
Subtitle
Text Magnification
Yes
Text Magnification
Yes
Accessibility Shortcut
Yes
Accessibility Shortcut
Yes
Voice Search
Yes
ACCESSIBLE INITIAL SETUP WITH TALKBACK
Yes
Voice Search
Yes
MENU TIMEOUT SETTING
Yes
ACCESSIBLE INITIAL SETUP WITH TALKBACK
Yes
POWER-ON VOLUME SETTINGS
Yes
MENU TIMEOUT SETTING
Yes
POWER-ON VOLUME SETTINGS
Yes
talkback
Yes
talkback
Yes
Switch Access
Yes
Switch Access
Yes
Accessories
Optional accessories
Wallmount Bracket (Sony original Wall-Mount Bracket)Depends on country selection
Optional accessories
Wallmount Bracket (Sony original Wall-Mount Bracket)Depends on country selection