Your show's about to start with the A90J from Sony

Written by Harry Carter – Sony Centre Carlisle

We’ve just got our hands on Sony’s new A90J Master Series OLED TV, and it’s a genuine OLED masterpiece. Let’s start with the brand new XR™ Cognitive Processor, which creates the image based on how the human eye works, emphasising individual objects in much better detail to create a smoother overall picture. Sony has combined this with XR OLED Contrast Pro, resulting in the brand’s brightest ever OLED TV, whilst retaining real life depth with the ultimate blacks.

XR Processor XR Cognitive Processor

Crucially, this is the first OLED from any manufacturer, that can hit brightness levels that rival traditional LED sets, yet it maintains the pure blacks unique to OLED technology, thus enabling the best contrast and most life-like colours ever. We can’t talk about colour, without mentioning XR Triluminos Pro™, Sony’s wide colour gamut technology – it really is a sight to behold, producing rich ruby reds, deep emerald greens and gorgeous ocean like blues. We’re convinced there’s not a better colour palette out there on any TV.

Colour Gamut Wide Colour Gamut

From a sound perspective, Sony’s Acoustic Surface Audio+ compliments the stunning picture quality perfectly, with actuators and subwoofers mounted behind the screen which transform the screen into a speaker. This unique feature provides an incredibly clear sound experience, without the need for separate speakers – having watched the trailer for the latest ‘Venom: Let There Be Carnage’ movie, we can say for sure that the sound from screen experience is genuinely impressive!

Sound Visualisation Sound Experience

As it utilises the latest Google™ TV operating system, the A90J has access to a wide range of smart services, that are fast and intuitive. If you’re a fan of a Netflix box set, Netflix Calibrated Mode will let you watch the content exactly as the director intended. Additionally, IMAX Enhanced and Dolby Vision® 4K streaming content has never looked this good, thanks to Sony’s class-leading picture processing. The addition of Apple Airplay and built-in Chromecast allows the TV to fit in seamlessly with all your other devices in the home, too, and aesthetically, the A90J’s striking new Aluminium Edge Stand gives the new Master Series OLED a contemporary look, that won’t look out of place in any interior.

           A90J Lifestyle Image            Sony A90J

It’s fair to say we’ve been blown away by the new A90J – in fact, we’d go as far as to say it’s the best TV we’ve seen. Ever.

Now, we’re off to catch our show with the new A90J BRAVIA OLED – if you’d like to experience this incredible TV, head to your local store, or click here to go ahead and place your order. Don’t forget, if you buy your A90J (or any other 2021 Sony Google TV between 1st March and 31st May, 2021), you can get up to £100 in Google Play Vouchers, so you can enjoy more of the movies and shows you love on your new A90J!