A9 | MASTER Series | 48" OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
KD48A9BU
£1,799.00

A9 | MASTER Series | 48" OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

KD48A9BU

4K HDR TV with 48" OLED screen, Picture Processor X1™ Ultimate and Acoustic Surface Audio

  • Sony's OLED quality in compact 48” screen size
  • OLED delivers unprecedented black, contrast and colour
  • Picture Processor X1™ Ultimate for unparalleled realism
  • Sound in harmony with picture for an immersive experience
Available in multiple screen sizes
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FEATURES

Reproduces a wider, more precise range of colours


By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.

Supreme resolution, whatever you’re watching


Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyses and processes data to enrich 4K[FN|4K: 3,840 x 2,160 pixels.] pictures with real world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality™ PRO using a unique 4K database.[FN|Upscaled, simulated and enhanced 4K images will vary based on source content.] Resolution of each subject is then optimised by Object-based Super Resolution to reproduce virtually real world textures.

Boosting colour and contrast for extra depth and realism


See real-world colours, discover the detail in deep shadow and bright highlights. With Pixel Contrast Booster, colour and contrast are enhanced in bright areas so you can enjoy scenes full of lifelike shades and hues, more depth, fine texture and the pure black contrast that only OLED can deliver. 

Beautiful colours from any angle


Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you’re watching.

Making fast-moving scenes bright and clear


With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our X-Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.

Super Bit Mapping HDR


There are thousands of tones, shades and gradations of light in a sunset. Super Bit Mapping HDR reveals them. It creates smooth, natural 4K TV picture quality as you watch, without the “banding” that can occur on other TVs.

Dual database processing


One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.

Sound from the screen, incredibly immersive


Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. With our Acoustic Surface Audio, the screen is the speaker. An innovative actuator behind the screen vibrates discreetly to create sound so what you hear comes from the place in the scene where the action is happening – dialogue from characters, engine noise from a car. 

Enjoy multidimensional sound with S-Force Front Surround


Hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.

Clearly hear voices


With Voice Zoom, you can hear human speech clearly without having to turn up the volume – ideal for news bulletins and documentaries.

Power your soundtracks


With a subwoofer integrated into the rear of the TV, you’ll hear more dynamic, bass-heavy sound – ideal for action movies and music.

Supreme pictures and sound, whatever the environment


Sit back and enjoy the best possible viewing experience. Sony's unique ambient optimisation technology automatically adjusts picture and sound to your environment.

Narrow metal bezel 


Keeps you focused on the picture, not the television. 

Aluminium Central Stand


Beautifully designed to match your living room.

Cable clutter minimised


Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.[FN|Actual look may differ depending on the type of cable used and TV size.] 

Say what you want to watch


Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.[FN|Simulated UI. App availability varies by region and device. Use of this TV requires consent to Google Terms of Service and Privacy Policy. Please visit http://www.google.com/policies/terms/,http://www.google.com/policies/privacy/. Google, Google Play, Android, Android TV and other marks are trademarks of Google Inc. Network services, content, and the operating system and software of this Product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.][FN|Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/]

Over 5000 apps, more than any other smart TV


Sony's Android Smart TV has an unbeatable number of apps. Choose the ones that make your life more fun and entertaining.[FN|Based on market research June 2019.] 

No more waiting


Apps start fast and there’s no more waiting when you switch between apps—Netflix starts 3x faster than before.[FN|Compared with Sony's Android TV launched in 2016.]

Our Android TVs are recommended by Netflix


Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix recommended TVs help you enjoy popular shows and movies with a dedicated button and voice control.

Control your TV and smart devices with your voice


You can ask your TV with the Google Assistant to connect and communicate with your smart devices including security cameras and appliances. It’s truly effortless and offers the ultimate experience.[FN|Simulated UI. App availability varies by region and device. Use of this TV requires consent to Google Terms of Service and Privacy Policy. Please visit http://www.google.com/policies/terms/,http://www.google.com/policies/privacy/. Google, Google Play, Android, Android TV and other marks are trademarks of Google Inc. Network services, content, and the operating system and software of this Product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.][FN|Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/]

Connect with your Alexa


Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.[FN|Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.]

Works with Google Home


Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.

Works with Apple AirPlay / Apple HomeKit [FN|AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.]


With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.[FN|This feature will be available via future firmware update.]

Send to a bigger, better screen with Chromecast


Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.[FN|Chromecast built-in compatibility dependent on app.]

Beautifully designed


Our premium design remote in brushed aluminium with hairline finish feels good in the hand and harmonises with your living room. Control your TV even if there are objects in the way with Bluetooth connectivity and use a variety of simple one push buttons to easily manage key functions.

Easy control with smart remote


Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.[FN|Controllable device and feature depends on country and device.]

Google Play™: A world of content and apps


Discover movies and TV shows, games and much more from Google Play™. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.[FN|Apps must be compatible with TV.]

Clear Phase for smooth, balanced frequencies


BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Bluetooth connectivity


Connect BLUETOOTH® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.[FN|Please check product specification for details of Bluetooth profile support. Interoperability and compatibility among Bluetooth® devices vary. Applicable soundbar; https://www.sony.net/bluetooth-connection/]

YouView: the best of catch-up and on-demand TV


With YouView built-in, you can scroll back up to seven days to watch shows from BBC iPlayer, ITV Hub, All 4, Channel 5 and Pop Fun. You can also access an extensive library of on-demand content. Simply connect your BRAVIA™ to an aerial and broadband connection to get started with YouView.

Enjoy studio quality with Netflix Calibrated Mode


This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

IMAX Enhanced


This Sony 4K Smart TV is an IMAX Enhanced product, ready to meet high-quality colour, contrast, clarity and sound. Take comfort in knowing you'll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.[FN|IMAX Enhanced content enables the full IMAX Enhanced experience.]

Embrace the thrills of the cinema


Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.[FN|Dolby, Dolby Atmos, Dolby Vision, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries.]

Preserving the passion of the creators


To address colour variations from the production process, this TV is ready to use Portrait Displays’ high-performance Calman auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity colour reproduction that's true to the original TV signal and can even adapt to the subtlest changes in colour that may occur over time. This TV is Calman Ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade colour calibrated accuracy in the home.[FN|Requires CalMAN calibration software to be installed on your PC, a pattern generator, and a meter.]

Object-based HDR remaster


With Object-based HDR remaster, the colour in individual objects on screen is analysed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.